Paint Bucket – 12 Steps to Dominating a Non-Starving Artist Life

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A 12 Step Program to Becoming a Non-Starving Artist

ARE YOU READY TO BECOME A SUCCESSFUL,
IN-DEMANDHIGH-EARNING ARTIST?

It doesn’t matter how good your art may be – you could be the next Sargent – if no one sees your work or knows you exist, then you’ll never sell much art, right?

consider it my life’s work to change the lives of artists by showing them proven methods to sell their work.

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I’ve spent my life in business and marketing. I’ve launched hundreds of products and companies, and I’ve worked for some of the top radio stations in the world. I’ve worked with hundreds of people and companies on marketing, including one of the biggest corporations in the world. I’ve founded many magazines, websites, newsletters, and other businesses. And I’ve been written up by Entrepreneur magazine, Inc. magazine, Parade magazine, and more. I’ve been in the Wall Street Journal and featured by over 400 newspapers, and been featured on ABC, NBC, CBS, and other networks. I’ve even crashed and burned in marketing, and learned important life lessons as a result.

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I’M GIVING YOU OVER 200 PAGES OF INFORMATION AND TOOLS

AS YOUR GUIDE TO ELIMINATING THE IDEA OF STARVING ARTISTS.
  • 4 types of art buyers: Which ones are the best … which are worst … and how different offers can trigger sales from all four.
  • 5 ways to find the wealthiest art enthusiasts in any town or city. And exactly how to market to them for maximum sales and repeatable income.
  • Double (or even triple) your income by giving your art away for free? Yes! Sounds crazy, but it works like a lucky charm every time.
  • The easiest, fastest, no-cost way to build a highly qualified list of affluent art buyers. And how to turn them from casual art lovers into enthusiastic buyers.
  • The six-word sentence that practically forces charitable organizations to promote your artwork to wealthy buyers. Say this one thing and they’ll practically fall over themselves to promote your work and send art buyers to your studio.
  • How to be the most famous, most trusted artist in your town, or any town. This one thing alone can make you an income for life.
  • 23 different ways to make thousands of extra dollars every year. Here’s my secret list of the most effective ways to sell more art, more often … forever.
  • How to quadruple the number of times an art client buys from you. Clients will actually feel compelled to buy more from you if you give them this one thing. Amazing!
  • How to sell your art nationally, not just locally. Best ways to reach private buyers, galleries, and art collectors across America.
  • Tired of chasing art galleries to promote your artwork? Forget that! Here’s how you can entice scores of gallery owners to come to you and ask to promote your work in their galleries!
  • How a single e-mail can double your art-buyers’ customer list. All written for you and ready to send out today to create a surge of new sales you never even thought about! This could make you thousands in a matter of mere days!

A whole YEAR’S worth of marketing mapped out, ready for you to use and profit from


Career Planning
Where do you want to be both artistically and professionally? Learn how to define your values, identify key choices and develop a plan to achieve your career goals.


Time Management
Discover analytical and tool-based approaches to tackle hurdles related to efficiency, flexibility and your work-life balance.


Portfolio Kit
Your portfolio is the core of your promotional material. Focus on the essential elements: sharpening your artist statement, tailoring your artistic résumés, and selecting and formatting your work samples.


Artist Statements
Get a hands-on, step-by-step approach to writing a range of statements that best represent your work as an artist.


Marketing
Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.


Promotions
Identify communication tools to fit your needs, craft engaging messaging, and build a basic promotions strategy with actionable steps to get the word out.


Social Media Basics
Using Facebook and Twitter examples, learn core functionality, best practices and exercises to help you build an online strategy for your artistic business.


Social Media Advanced
Sharpen your understanding of online brand building through creative marketing strategies and basic web analytics. Platform examples will focus on Etsy, Pinterest and Instagram.


Pricing
Discover an analytical approach to defining key elements that will help you calculate the costs and prices of your art for a variety of markets.


Recordkeeping
Learn how to track revenues and expenses, make informed projections, and gain a clearer understanding of your artistic business finances.


Legal Considerations
Obtain general information about your intellectual property, contract basics and structuring your artistic business.


Funding
Learn how to think creatively about diversifying your funding streams by exploring traditional and new models for generating value, resources, and revenue.


Grantwriting
This workshop is designed to help individual artists and small arts groups to understand and prepare strong grant applications.


Business Plan Essentials
Learn how to prepare a simple business plan, in arts-friendly language, to help you organize all the various aspects of your artistic practice and make informed business decisions.

This event is designed specifically for artists who want to succeed on a professional level, through an interactive program focused on practical business strategies for the creative entrepreneur.

Individual Presentation Details 

Building Gallery Relationships

How do artists gain representation from fine art galleries? How do they find wholesale customers for outright sale? This presentation explores ways to approach and work with galleries and retailers to build solid relationships and repeat sales using consignment and wholesale models.

Selling Work Online

Artists and makers have hundreds of options to sell their work online, from third-party providers to their own artist website. This talk discusses the variety of online marketplaces available, and where your work may fit. Includes strategies to give your best presentation, connect with the customer, and close more sales.

Building an Action Plan

How to choose and set goals for your creative business and execute them, moving forward by taking consistent steps to success. Build an action plan that leads to accomplishing your goals by breaking them down into achievable tasks that get results.

Building Your Power Collective

Working in isolation in the studio can severely limit your opportunities as an artist to acquire relationships that advance your long-term business objectives. This presentation provides the tools that allow you to form powerful relationships with other artists in ways that facilitate shaping your own market, industry, and professional destiny.

Power Collective in Practice

This interactive session continues the strategies of our “Building Your Power Collective” presentation. Take action now to complement your studio time with social relationships that advance the professional goals you share with peers. How to problem solve together, and build a meaningful network.

 

Artist Rebecca Williams describes the results of her experience at an ABI workshop

 

Creative Marketing for Artists

This talk addresses preparation for marketing, including professional presentation, targeting your ideal customer, and creating messages that connect emotionally. Also covered are niche markets, ways to present features and benefits, and marketing methods, both traditional and new.

Marketing by Collaborative Storytelling

What improves your marketing efforts? A compelling story and a team of peers who will help you implement it. How to leverage your two best assets when it comes to marketing – other artists and your own unique story.

Pricing for Profit

Pricing is one of the biggest challenges facing many artists. This talk presents a formula for profitably pricing art or handmade work, with a focus on profit. The second half of the presentation addresses pricing fine art.

Expert Panel Discussion

Interactive Q&A on topics of marketing, sales strategies and business strategy, with answers and insights you need to move your business forward.

Artist to Artist Accountability

Accountability is only one facet of collectively advancing your individual career as an artist. Discussion of giving and receiving constructive feedback. Includes an interactive group activity that will help you become a trusted collaborator and improve your ability to assist and benefit from your peer network.

Personalized Business Consultations

This summit has a limited number of appointment times for attendees who would like to schedule a face-to-face consultation with one of our experts at the end of each workshop day. These 20-minute strategy sessions will address individual concerns, including potential markets, pricing issues, portfolio review, etc. Appointments are $30 over and above the cost of attendance. Consultations will be given by: Wendy Rosen, Elizabeth Hulings, Carolyn Edlund and Daniel DiGriz.